Jaguar made waves in late 2024 when it revealed a new concept car (the Type 00) and a controversial rebranding, changing its wordmark and design language to be radically different from anything we’ve seen from the legendary marque before – or indeed, perhaps any automotive company.
Jaguar summarized the rebrand with the phrase “copy nothing,” and they seem to have hit that mark. The redesign got a lot of attention, with much of it being negative, given what a departure it was for the brand.
(Personally, I loved it, and perhaps loved it even more for each pearl that was clutched in response). A year later, the man responsible for the rebranding was fired from the company, leading some to think that the rebranding effort would be reversed and that something more traditional might come out of Jaguar.
And now, nearly another year later, we’re getting the first look at the first actual car to come out of the rebrand… and it looks very much like the Type 00 concept that attracted so much controversy, plus a couple doors and minus a little pink.
Jaguar has dubbed the car the Type 01 EV, which will be available in the 2028 model year. It’s the first production car to come out of the rebrand. The styling is just as bold and unconventional as the concept, though Jaguar seems to have learned something from that experience and went with a little less unconventional coloring than the candy-cane pink that the Type 00 was originally clad in (again, I loved it, and your tears are delicious).